Site for medical multinational
- BRANDING
- RECENT
- WEB
There is more than meets the eye in this site.
Problem: A product with a bad reputation produced by larger, more toxic competing sterilizers, in an increasingly ecologically minded environment..
Solution: The marketing positioning we proposed has proven very effective after a few years of testing: the minute size of the dosage has become a center piece to work from, illustrated by the ampoule in the gloved hand; a cleaner interface. This positioning couple with a very cautious yet effective Search Engine Optimization strategy has increased the number of visitors by 2000% over the last 10 years. (I want to say this: that's awwwesome); matching brochures, mailer advertising, PDFs, the works.