A unique idea for Pfizer’s drug

Problem: Doctors get hit all the time with medical visitors who flood them with medical literature. Besides, this product's unique differentiating feature was its lack of secondary effects, nothing really outstanding. How to produce a highly memorable and relevant message?

Solution: Carrier pigeons! Doctors were asked to write down their medical contact information on a small piece of paper and attach it to the foot of a carrier pigeon, in custom-made miniature containers. Result? They loved it. The product launch event also featured the release of 500 carrier pigeons, to everyone's delight. Sadly,the drug was pulled out of the market prematurely due unwanted secondary effects. The irony!