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Background detail


Logo study






High tech audio site

  • WEB

Problem: Position a technical breakthrough in audio technology while making a splash. This high end sound simulator of accoustical spaces is of interest to architects and sound engineers. We are competing against two very well established competitors and our goal is to make them look old and dusty.

Solution: The ten years spent developing the audio algorithm by a highly qualified engineering team gave us the "reason why" to support our claim. A simple typographic message, an open design layout, a dash of humor, a dramatic background illustration to illustrate the concept,and we were good to go (drum roll). Note: The logo was provided by customer, but we did everything else, including the photo retouching, strategy and much of the marketing copy writing.