Nasogastric tubes site
- BRANDING
- RECENT
- WEB
Problem: the challenge was to revamp a dusty line of nasogastric tubes with sagging sales. A good product overall, but increasing competition by cheaper chinese tubes.
Solution: The answer was to provide a clean interface that would allow a clear display of the product with all its features, making it clear that cheaper is not always better; clearly labeled as "Proudly made in the USA"; matching brochures were designed as well.