Nasogastric tubes site

  • WEB

Problem: the challenge was to revamp a dusty line of nasogastric tubes with sagging sales. A good product overall, but increasing competition by cheaper chinese tubes.

Solution: The answer was to provide a clean interface that would allow a clear display of the product with all its features, making it clear that cheaper is not always better; clearly labeled as "Proudly made in the USA"; matching brochures were designed as well.

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