Nightmarish Campaign


Problem: Establishing the association between an unusually gentle insrtument sterilization method and the growing nosocomial diseases transmitted via medical veterinarian instruments, while creating top of mind brand positioning

Solution: A campaign of posters/ ads/ mailers featuring nightmarish instruments ready to destroy their own lives and that of the patients. The result was beyond unexpected: Clients calling in asking for extra copies of the promotional materials!!! The zombie apocalypse was a response of an EPA's nosocomial infection awareness campaign using the zombie apocalypse theme. The zombie dog became a Halloween season trade show mascot, featured in mugs, banners, magazine covers, etc. The point was received.