Sports performance lab branding

  • LOGO
  • WEB

Campaign for sports medicine company.

Problem: Position from scratch to an oblivious young audience (the young athlete) and their parents.

Solution: An exciting message with rich visuals. The main image was actually shot frame by frame at our studio, then sewn together in Photoshop. This image became ubiquitous and the symbol of the campaign, since it both explains and entices.

Follows printed brochure as part of mail campaign and face to face promotion, and oversized posters for trade shows and offices.