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Problem: The mechanics of this promising project were complex, especially considering that nothing like it existed. We also had to appeal to a young yet professional crowd, which means we had to strike a delicate balance in the visual and verbal language.

Solution: The chosen style is quite conservative, but fresh. Great care was taken to show at a glance what the product was about, using the slider as an advertising tool, and adding a diagram below showing the process. Simple and effective. But, remember, simple things are the hardest ones to achieve.