Eco-friendly product branding

  • LOGO

Problem: An interesting eco-friendly product with a somewhat delicate marketing positioning: a new way to improve the soil organically and support crops by using probiotics instead of pesticides. Great, but unknown and not easy to grasp by the potential buyers.

Solution: Because of the need to compete for a new niche, the product label had to appeal and educate at the same time. The right choice of words and the packaging design were revised ad nauseum to guarantee shelf eye appeal, clarity and impact while appearing responsible and eco-friendly . Still too soon to say how the market will react, but good preliminary reactions. Crossing fingers.

Eco-friendly logo of sister company Syner-G.